After celebrating the magic of unwrapping gifts in 2024, Mercedes-Benz Parfums invites us to take a look behind the scenes of their crafting process. I envisioned a world where Christmas elves become true artisans of precision, reimagining the gift-making process in keeping with the House’s standards of excellence and elegance.
Created entirely in 3D, this concept comes to life in a film, a series of social media shorts, and on the gift boxes themselves. From the conception of each fragrance universe to the approval of aesthetic choices, I ensured the consistency of the art direction at every stage of production, right through to the final renderings.

Roles: Concept & Art Direction, Post-Production supervision.