La Samaritaine

Web design for LVMH, made at Cakedesign Paris

After 16 years of renovation, La Samaritaine, the iconic Parisian department store in the 1st arrondissement, reopened its doors under the aegis of LVMH. To mark the occasion, LVMH wanted a box set containing a print edition and a digital platform to present the archives recounting the renovation project and thank the employees, partners, and companies that contributed to it.

I designed the digital interface based on the graphic codes of LVMH. To enrich this visual universe, I chose a deep purple, bringing a touch of refinement and modernity to the experience, echoing the renewal of the place.

Roles: Art direction, interface design

Team

Creative Lead: Camille Favier
Print graphic design: Camille Favier, Hélène Gervois
Web development: Mashvp agency

La Samaritaine

Web design for LVMH, made at Cakedesign Paris

After 16 years of renovation, La Samaritaine, the iconic Parisian department store in the 1st arrondissement, reopened its doors under the aegis of LVMH. To mark the occasion, LVMH wanted a box set containing a print edition and a digital platform to present the archives recounting the renovation project and thank the employees, partners, and companies that contributed to it.

I designed the digital interface based on the graphic codes of LVMH. To enrich this visual universe, I chose a deep purple, bringing a touch of refinement and modernity to the experience, echoing the renewal of the place.

Roles: Art direction, interface design

Team

Creative Lead: Camille Favier
Print graphic design: Camille Favier, Hélène Gervois
Web development: Mashvp agency

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