At Christmas, we cross our fingers in the hope of receiving the perfect gift. But when it comes to a gift from Dyson or HP, we don’t just cross our fingers: we force fate.

The campaign humorously twists a universal insight, the hope of receiving the right gift, and transforms it into a narrative mechanism: characters willing to do anything to influence the final choice. Subtle pressure, deliberate strategies, absurd scenarios… each film explores a new way of forcing fate to ensure that their loved ones make the right gift choice.

Designed as short digital capsules adapted to social media and immediate attention, the art direction adopts a friendly and comic tone, serving a comedy of situations.

Role: Creative concept