For its 2024 holiday campaign, Mercedes-Benz Parfums wanted a concept that would unite all of its fragrances in a shared universe. We chose to celebrate the most magical moment of Christmas: opening presents. More than the preparation, the wishlist, or the anticipation, it is this moment of impatience and wonder that embodies the ultimate gift-giving moment.Through this campaign, we showcase all the excitement and emotion of this universal gesture: tearing the paper and revealing the surprise.

Roles: Concept & Art Direction, Photo Shoot Direction, and Post-Production supervision.