Water in, Shine out
Social media campaign for Klorane, made at 87seconds
To accompany the launch of its new “Hydration” hair care range featuring prickly pear, Klorane wanted to flood social media with a bright pink wave, embodying its promise: Water In, Shine Out, Drench your hair with light.
I conceived and developed the art direction for the paid digital campaign, which took the form of a series of videos and static assets for Instagram, TikTok, OLV, and Pre-Roll media. (31 deliverables). Each piece of content was designed to visually convey hydration and shine, while adhering to the creative codes and trends specific to each platform.
In addition to the main campaign kit, I designed and supervised the production of three exclusive videos for TikTok: a behind-the-scenes video revealing the benefits of the medicinal plant, a lifestyle-focused accessible video, and a sensory video playing on texture and light. These variations helped anchor the campaign in more native and engaging uses, while reinforcing the visibility and desirability of the range.
Roles: art direction & concept, graphic design, video shoot direction, and post-production supervision
Team
Directors of Photography: Anthony Carlier, Benjamin Thouet
Production: Benjamin Thouet
Editing: Duke Habib, Matthieu Delannoy
Motion Design: Matthieu Delannoy
Sound Design: François Morizot
Water in, Shine out
Social media campaign for Klorane, made at 87seconds
To accompany the launch of its new “Hydration” hair care range featuring prickly pear, Klorane wanted to flood social media with a bright pink wave, embodying its promise: Water In, Shine Out, Drench your hair with light.
I conceived and developed the art direction for the paid digital campaign, which took the form of a series of videos and static assets for Instagram, TikTok, OLV, and Pre-Roll media. (31 deliverables). Each piece of content was designed to visually convey hydration and shine, while adhering to the creative codes and trends specific to each platform.
In addition to the main campaign kit, I designed and supervised the production of three exclusive videos for TikTok: a behind-the-scenes video revealing the benefits of the medicinal plant, a lifestyle-focused accessible video, and a sensory video playing on texture and light. These variations helped anchor the campaign in more native and engaging uses, while reinforcing the visibility and desirability of the range.
Roles: art direction & concept, graphic design, video shoot direction, and post-production supervision
Team
Directors of Photography: Anthony Carlier, Benjamin Thouet
Production: Benjamin Thouet
Editing: Duke Habib, Matthieu Delannoy
Motion Design: Matthieu Delannoy
Sound Design: François Morizot