A New Dimension of Hair Growth
Social media campaign for René Furterer, made at 87seconds.
Having built its reputation on the effectiveness of its anti-hair loss treatments, René Furterer has expanded its iconic Triphasic range with Active Grow, an innovation dedicated to stimulating growth for longer, stronger hair.
I conceptualized and developed the artistic direction for the Paid digital campaign, which includes a series of video and static assets for Meta, TikTok, VOL, and Pre-Roll (128 deliverables). Inspired by beauty editorial codes, the art direction presents hair as a true object of desire, transforming Triphasic into a range firmly rooted in the world of beauty.
In addition to the main kit, I designed and supervised the production of two exclusive videos for Instagram and TikTok, focusing on the packaging and texture of the product to reinforce the sensory and premium dimension of the range.
The campaign exceeded engagement targets, generating 2× as much engagement as the beauty industry average.
Role: Creative Lead, social media creative strategy, art direction & concept, graphic design, video shoot direction, and post-production supervision
Team
Copywriter: Charlotte Bernard
Editing & Motion Design: Dorian Sublon
Directors of Photography: Mathias Dargnat
Textures/Set Design: Pauline Picca
Production: Benjamin Thouet
Sound Design: François Morizot
A New Dimension of Hair Growth
Social media campaign for René Furterer, made at 87seconds.
Having built its reputation on the effectiveness of its anti-hair loss treatments, René Furterer has expanded its iconic Triphasic range with Active Grow, an innovation dedicated to stimulating growth for longer, stronger hair.
I conceptualized and developed the artistic direction for the Paid digital campaign, which includes a series of video and static assets for Meta, TikTok, VOL, and Pre-Roll (128 deliverables). Inspired by beauty editorial codes, the art direction presents hair as a true object of desire, transforming Triphasic into a range firmly rooted in the world of beauty.
In addition to the main kit, I designed and supervised the production of two exclusive videos for Instagram and TikTok, focusing on the packaging and texture of the product to reinforce the sensory and premium dimension of the range.
The campaign exceeded engagement targets, generating 2× as much engagement as the beauty industry average.
Role: Creative Lead, social media creative strategy, art direction & concept, graphic design, video shoot direction, and post-production supervision
Team
Copywriter: Charlotte Bernard
Editing & Motion Design: Dorian Sublon
Directors of Photography: Mathias Dargnat
Textures/Set Design: Pauline Picca
Production: Benjamin Thouet
Sound Design: François Morizot