For Guillaume Saint-Louis, personal training does not simply equal giving a list of exercises to follow. It takes its meaning in personalized and specific support for each person.

With the creation of his visual identity and website, we wanted to transmit notions such as serenity, harmony, understanding, elevation, and balance, that are dear to him.

The logo is intended to be stable by associating a key posture of bodybuilding alongside a typography that feels anchored to the ground. The minimalist design evokes the calming effect that one gains through sports practice.