Personal trainer branding

For Guillaume Saint-Louis, personal training does not simply equal giving a list of exercises to follow. It takes its meaning in personalized and specific support for each person.

With the creation of his visual identity and website, we wanted to transmit notions such as serenity, harmony, understanding, elevation, and balance, that are dear to him.

The logo is intended to be stable by associating a key posture of bodybuilding alongside a typography that feels anchored to the ground. The minimalist design evokes the calming effect that one gains through sports practice.

Personal
trainer branding

For Guillaume Saint-Louis, personal training does not simply equal giving a list of exercises to follow. It takes its meaning in personalized and specific support for each person.

With the creation of his visual identity and website, we wanted to transmit notions such as serenity, harmony, understanding, elevation, and balance, that are dear to him.

2021

Branding

ROLES

Art direction & Consulting, Branding, Web design, Photography, Illustration

2021

Branding

ROLES

Art direction & Consulting, Branding, Web design, Photography, Illustration

Histoires de Familles

La Tribu

Histoires de Familles

La Tribu

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