As scents and olfactory sensations are difficult to convey visually on a screen, Paco Rabanne Parfums needed to bring its fragrances to life on its e-commerce platforms by creating a sensory visual experience.
I envisioned an immersive artistic direction based on the key notes of each fragrance in order to design a series of olfactory visuals. Through a refined aesthetic combining textures and ingredients, each image pays tribute to the essence of the fragrant notes and reinforces the appeal and emotion associated with discovering each perfume.

Role: Art direction and post-production supervision.