French Bloom, a French brand of alcohol-free sparkling wine, is seeking to stand out in a competitive market by creating a distinct and consistent identity for its end-of-year and Dry January Social Media campaign.

With a concept that enhances the brand’s strong point – the absence of alcohol – by linking it to a sense of celebration and timeless elegance, and by emphasizing “French chic-ness”, we we intented to position French Bloom as the natural choice for those wishing to celebrate with style and lightness.

The graphic codes, reminiscent of the world of Luxury, reinforce French Bloom’s brand image as a premium choice. The images are immersive and warm, the typography is elegant and the touch of motion design brings dynamism and modernity.

The campaign aims to strengthen French Bloom’s presence on social networks. By celebrating 0% alcohol with an elegant, festive aesthetic, French Bloom aspires to become the benchmark for alcohol-free celebrations.