French Bloom, a French brand of non-alcoholic sparkling wine, wanted to assert its identity and stand out in a rapidly growing market. For its end-of-year and Dry January campaign, the brand aimed to combine elegance, celebration, and lightheartedness.
We came up with a concept that highlights its uniqueness, 0% alcohol, by associating it with the art of celebration, the “Chic à la française.” The visual universe draws on the codes of luxury: refined typography, immersive and warm imagery, and a touch of motion design that brings modernity and dynamism.
This campaign aims to strengthen French Bloom’s digital reputation and position the brand as the essential premium alternative for celebrating with style and lightheartedness.

Roles: art direction & concept, graphic design, post-production supervision