Comedomed+ is the new formula in Avène’s anti-acne range, designed to treat spots with visible results in just 5 hours. To support and amplify this launch, I conceived and developed the art direction for a paid digital campaign deployed in pre-roll, on Meta and TikTok, through a series of videos and static assets (100 deliverables). In addition to the main kit, I designed and supervised the production of exclusive videos for Instagram and TikTok, focusing on the product’s packaging and texture, accompanied by the digital campaign’s signature timer and a sound design specific to this content to reinforce the product’s promise while making it stand out.

The unique promise of temporal efficiency guided the entire design: speed, countdown, and staging of time became the central visual codes, translated into each piece of content to capture attention and make the product’s performance tangible and memorable.

Roles: Social media creative strategy, Art direction & Concept, Graphic design, Video shoot direction, and Post-production supervision