In our current society, physical appearance has become obsessive. In addition, there is a fashion industry that is pushing more and more towards excessive accessorization.

ôim is a brand of unisex caps with integrated mirror targeting millennials and Gen Z. Generation social media and selfie, the brand encourages you to claim your love for yourself and to keep constant control over your appearance. The cap is customizable so you can choose where to place the mirror to observe yourself in your best profile.